In the early days of BrainGu, we were working on our first government contract, and in the process of developing and establishing our remote team communications protocols. We discovered a gap in our methods. We didn’t have a non-intrusive way to acknowledge a message. If someone were to reply to a comment with “Got it,” or “Roger,” or any variation a notification would be sent out to everyone associated with that message, which was quite unnecessary.
At its core, our philosophy of “Changing the Box” is about making a positive impact. Traditionally, the saying is "think outside the box." All too often, when approaching the "impossible," it is assumed that a current or previously tried approach is entirely useless. We believe that all progress against a difficult outcome is valuable, so we seek to evaluate the situation, maximize its strengths, and minimize its weaknesses. If it can be avoided, we don't want to abandon the box; we want to change it for the better – leveraging its strengths to give us a head start on solving the problem.