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What Does Changing the Box Mean?

2 min read

At its core, our philosophy of “Changing the Box” is about making a positive impact. Traditionally, the saying is "think outside the box." All too often, when approaching the "impossible," it is assumed that a current or previously tried approach is entirely useless. We believe that all progress against a difficult outcome is valuable, so we seek to evaluate the situation, maximize its strengths, and minimize its weaknesses. If it can be avoided, we don't want to abandon the box; we want to change it for the better – leveraging its strengths to give us a head start on solving the problem.

Cardboard Boxes

So how do we Change the Box?

Measure > Model > Modify

First, we Measure the situation by evaluating existing assets against the challenge at hand. Second, we Model a plan to apply those assets in a way that will most quickly begin to make a difference. Then, we Modify the situation by running the plan and getting that change into real users' hands. Once we have real-world usage, we go back to the Measure step to see how effectively we hit the mark, Model our next step in solving the problem, and Modify again until the problem is solved.

Our end goal is to support our customers by guiding them from automation to innovation.

While most view automation as an all-or-nothing proposition, we develop incremental improvements that provide an immediate impact. An apt analogy is cruise control; the technology helps drivers, but it doesn't remove the human element. It amplifies the human's capability and lessens the load. Beyond automating to solve a specific problem, BrainGu strives for true innovation by solving an entire class of problems. Think of a cherry pitter as automation and seedless fruit as innovation.

Who Is BrainGu?

BrainGu develops custom DevSecOps software that enables mission success and boasts exceptional user and developer experience by working directly with end-users to solve their real-life problems and continuously improve capabilities. By automating pinch points, BrainGu innovates new ways to solve mission problems.

Our vision is to solve complex national security challenges for the United States and its allies by incubating and scaling technology solutions that emphasize fielded, meaningful military capability in the hands of operators and mission owners.

BrainGu is setting the standard for rapid deployment and scalability of mission applications. As part of our Mission App as a Service solution offering, BrainGu offers subscription and packaged app timeline products that are aligned to BrainGu’s overall mission to provide the best, cutting-edge technology to the warfighter at the tactical edge.

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