A Little Slice of Gu

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Hands down - the culture. I enjoy coming to work every day, but I also enjoy getting to know everyone I work with here at BrainGu. BrainGu gives a special light on the word “community.” The passion and the drive you can see within the people who work around you encourage you to be the best at what you do. Finding new strengths along my journey here at BrainGu has given me additional motivation. I love that my leadership listens to my thoughts and truly appreciates the hard work and dedication I strive to give. And the icing on the cake is the friendships I have established here at BrainGu that will last a lifetime.

Agile Blog Banner

"We’re an agile shop now." Have you heard this from an executive or leader in your organization? If so, were you underwhelmed with the impact of this statement? Becoming a truly agile organization takes more than a top-down statement or even a few teams implementing agile frameworks. True success comes from being an organization that exhibits agile values.

Personas and Scenarios in UX/UI Blog Banner

A persona is a fictional but realistic description of a typical or target user of the product. A persona is an archetype instead of an actual living human, but personas should be described as real people. A key to BrainGu's product designs is that we design products around people rather than teach people how to use our products. To do so, we understand our customers - their behaviors, attitudes, needs, and goals. We get to know the end-users/operators to create a design that will satisfy their needs. Personas allow us to understand our primary users and create a product that works for them.

Importance of UX/UI Blog Banner

To determine if a UX/UI is ‘Useful,’ we combine two qualitative measures, ‘Usability’ and ‘Utility.’ Usability measures how easy and pleasant a feature is to use, while ‘Utility’ measures its functionality. We explore usability and utility through five major areas. Learnability, Efficiency, Memorability, Errors, and Satisfaction.

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In the early days of BrainGu, we were working on our first government contract, and in the process of developing and establishing our remote team communications protocols. We discovered a gap in our methods. We didn’t have a non-intrusive way to acknowledge a message. If someone were to reply to a comment with “Got it,” or “Roger,” or any variation a notification would be sent out to everyone associated with that message, which was quite unnecessary.

Culture Corner (3)