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The BrainG-UX Philosophy
An authentic user experience goes far beyond giving customers what they say they want. So we go deeper and research the underlying wants and needs of the end-user. To provide a high-quality user experience, we have to be seamless in our disciplines, which we discuss in detail.
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Culture
Change the Box
Traditionally, the saying is 'think outside the box.' All too often, when approaching the 'impossible,' it is assumed that a current or previously tried approach is entirely useless. We believe that all progress against a difficult outcome is valuable, so we seek to evaluate the situation, maximize its strengths, and minimize its weaknesses.